Resume

2022 - Present

2020 - 2022

Currently oversee the six-person social media team that is responsible for all social content for the New York Islanders, Isles Lab, Isles Gaming Team, The Park at UBS Arena and Bridgeport Islanders

2019 - 2020

Led all digital content created by team content managers, freelance writers and video directors
Helped lead social media footprint from the league level and team level
Served as one of three editors in charge for XFL.com, which had 1.5 million unique visitors in Week 1 and over 3.5 million unique visitors over the five-week season
Scripted and produced videos for XFL on Fox, ESPN and all social platforms during launch of the league
Helped launch 3 XFL apps, which were ranked top 5 in the sports category on Apple during Feb. 2020
Oversaw the creation of XFL’s YouTube page, which saw subscriptions grow 450% during the five-week season

2018 - 2019

Served as sole social media strategist for both Connecticut Sun and New England Black Wolves, including, but not limited to, creating and scheduling all posts, posting live game coverage, working with influencers and more
Oversaw a 50% increase in followers and a 80% increase in engagement YOY with the Sun
Oversaw a 70% increase in engagement and 60% increase in followers YOY with the Black Wolves, reaching new franchise highs in likes, followers, engagement and impressions
Produced monthly & quarterly analytical reports for all social and website platforms
Idealized, created and executed multiple social media campaigns, which garnered national attention from ESPN, New York Times, Yahoo Sports and more
Designed, compiled and sent all email marketing using IBM Watson, seeing a 40% increase in subscribers YOY
Curated the design and edits for the teams’ official websites, compiling and posting content using two web platforms

Education

2013-2017